Here are five important cosmetic packaging terms and their meanings to help you make wise decisions in packaging selection:
Primary Packaging
Primary packaging refers to the packaging part that directly contacts the product, such as the bottle of skin cream, the vial of serum, or the hose of facial cleanser. Its main function is to protect the quality of the product and provide convenience for consumers.
Why is it important?
Primary packaging is not only the key to protecting the product, but also the starting point of the consumer experience. For example, using an airless pump bottle can prevent skin care products from contacting with air, thereby extending the shelf life of the product and adding texture to high-end products.
Learn more about the primary packaging options provided by Kospack, ranging from functionality to appearance design.
Secondary Packaging
Secondary packaging is the part wrapped around the primary packaging, such as a carton, outer box, or display packaging. Its main function is to protect the primary packaging while enhancing the brand’s appearance design.
Why is it important?
Consumers often see secondary packaging on the shelf. Exquisite outer packaging can enhance the attractiveness of the product and enhance the brand’s market competitiveness. Kospack provides professional 3D design services to make your secondary packaging more creative and brand-specific.
Private Mold
A private mold refers to a unique mold designed and produced specifically for a certain brand to create a unique packaging appearance. This customized service is usually used by companies that want to highlight brand personality and differentiation.
Why is it important?
In a highly competitive market, a unique package can become a brand’s symbol. Private molds not only enhance the uniqueness of the packaging, but also prevent similar products from being copied. With Kospack’s private mold service, you can perfectly integrate your brand concept into product design.
Decoration Techniques
Decoration techniques include various technologies that enhance the appearance of packaging, such as screen printing, hot stamping, embossing, or UV coating. Different techniques can give packaging a high-end, simple, or natural feel, meeting the diverse needs of brands.
Why is it important?
Decoration techniques directly affect consumers’ first impression of a brand. A beautifully designed and decorated package can quickly attract attention. Kospack provides personalized pattern printing services to help you create a unique package.
Sustainable Packaging
Sustainable packaging refers to the use of environmentally friendly materials and designs to reduce the negative impact on the environment. This includes recyclable materials, refillable packaging, or innovative biodegradable materials.
Why is it important?
With the increase in environmental awareness, consumers are increasingly inclined to choose sustainable products. By adopting environmentally friendly packaging, brands can not only enhance their brand image, but also meet the values of consumers. Learn about Kospack’s environmentally friendly packaging solutions and inject green ideas into your brand.
Conclusion
Cosmetic packaging is not only a protective shell for the product, but also the first contact point for consumers to perceive the brand. From primary packaging to decorative crafts, every step is important. Understanding and applying these key terms can help you work more efficiently with suppliers and create products that better meet market needs.
Kospack offers a full range of packaging services, from custom designs to eco-friendly solutions, to meet all your beauty product packaging needs. Visit our product page or learn about our custom services to find the best solution for your brand.
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